New Kind of e-Business Essay Example | Topics and Well Written Essays - 2000 words

New Kind of e-Business - Essay Example 2 Nature and Purpose of Business The nature of this business will be to go beyond dog training. Many people have dog trainers or have experience them and they teach everything from traditional training to Cesar Mellan techniques. However, there are no DVDs that go beyond this typical training to doing creative calisthenics with the dogs. The purpose of the business would be to keep dogs fit without having to walk them everyday or run them everyday. Just as humans become bored with routine, the DVDs would insure that dogs not only were exercised, but they would be exercised in a creative way. The individual pet owner could do these simple calisthenics with their jobs or they could hire a certified trainer in this method to come to their home and give the dog a workout. Many people hire dog trainers and they expect their dogs’ behavior to improve through training. Often this helps, but there are dogs with so much energy that they need to have more than one way to expend this ene rgy. According to Liz Palika, author, there are many benefits of training your dog. Some of these benefits include: a better behaved dog, bonding between human and dog, it can be fun for both the human and the dog (especially if the dog learns how to do tricks). Although Palika talks about traditional dog training, these same benefits can be used to help people understand how to do doggie calisthenics. 2.1 Why Doggie Calisthenics The word calisthenics means to do small exercises that are geared to develop muscle tone and overall physical well-being. When this definition is applied to dogs, it means creating interesting small exercises that will help to increase the dog’s overall health. Obviously many people use running and walking their pets as the way to keep them healthy, but dogs need other types of exercise to insure they are keeping muscle tone and not turning into those pudgy animals that begin to have health problems. Doggie callisthenic DVDs would be perfect for high energy dogs and small toy breeds that have lots of energy. Some examples of these exercises are playing fetch, cycling with your dog (although the dog must be well trained as well), gym workouts (with treadmill or obstacle courses in a gym), or stair climbing. All of these are examples of calisthenics that are easy to do and that can be done with anyone. Of course, all pet owners should have their dog checked at the vet before starting any exercise program. Doggie calisthenics would not be done to take the place of walking or running, but they would be used in addition to these other methods of training. They would be used as a warm up exercise or they could be used when the individual pet owner was not able to get their dog outside for a walk or a run. The DVDs would promote a 10-15 minute workout which could be done along with the pet owner’s workout. The DVDs would show step-by-step how to get the dog interested in the exercise, how to monitor their heart and pulse and it would provide safety tips to show how easy it is to keep a dog healthy and make sure they are fit. There would also be a list of dog breeds that came with the package that would tell which dogs were more prone to need more exercise. 3 Competitive Advantage There are several competitive advantages that this business would have as an e-business. The pet owner would be able to either purchase DVDs or the various programs or they would be able to